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Trouble at the box office for Tom Cruise

Guy Adams

Knight and day 300x250v2 Trouble at the box office for Tom Cruise Tom Cruise’s Knight & Day has now been in cinemas for exactly two weeks, in which time it has managed to make a total of $44 million at the global box office. Since the film’s production budget was $117 million, and tens of millions more were spent on marketing it, this is not exactly an unqualified success for its studio, Fox.

Neither, though, is the (actually perfectly entertaining) flick’s disastrous performance being cheered at Paramount, the studio which owns Mission Impossible and is due to make a decision in the next month or two about whether to green-light a hugely-expensive fourth film in the long-running action movie franchise.

They’re unlikely to cancel the project, which has been in development for years, and has already been scripted. But informed speculation has it that the film’s overall budget may end up being substantially reduced.

For Cruise, this will be hard to take. For decades, he’s been one Hollywood’s great bankers: a reliable actor who worked his backside off to promote films that would always live up to, and quite often exceed, their commercial expectations. Now he appears to be losing his mojo. Endless ink is duly being spilled in an attempt to explain why.  Some blame age (he’ll be 48 on Saturday), others his links to Scientology. Plenty have wondered if his public eccentricities are incompatible with being an all-American action hero.

But a wider trend is perhaps to blame. As I noted in our news pages last week, the so-called Summer Blockbuster appears to be in terminal decline. Audiences are tired of unimaginative re-makes and samey action flicks. These days, that rules out almost every film Cruise makes. If he wants to stay at the top of the tree into his sixth decade, he needs to reinvent himself.

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  • paul999

    “Audiences are tired of unimaginative re-makes and samey action flicks.” That will be why Sex and the City 2 just had 5 weeks at No 1 then? Because the audiences are tired of rubbish movies?

  • phrage

    cruise was good in “born on the fourth of july”-he has enough money to never work again-he should do some interesting movies now instead of pap

  • joxearkaitz

    I loved Knight & Day. It’s the perfect movie to have a good time and a good laugh. It’s a lot of fun. I’d see it again.

  • http://www.facebook.com/people/Dan-Cash/723890175 Dan Cash

    It wasn’t a remake, it was a sequel. People who were engaged by the series felt an obligation to see the first one as they were ‘fans’, they then felt that they owed it to their fandom to see the second, now they realise they are being hoodwinked far fewer will go see the inevitable third where Kim Katrell fractures a hip slipping on her own discarded incontinence pad with hilarious results!

  • Wayward Python

    He just needs to play a vampire crime fighter character from a comic book franchise and he will be box office gold one again.

  • http://www.facebook.com/people/James-E-Mahon/19001788 James E Mahon

    Please, Tom. Don’t reinvent yourself. Just, you know, go away. Carve wooden sailing boats, or something.

  • Phil

    I hate using TxtSpk, but …this post deserves it.
    LOL

    Yes, this comment actually made me snort tea out of my nose it made me laugh so much when I read it.
    LOL
    Great comment!

  • http://profiles.yahoo.com/u/MCVMIYSX53DX2O4CEWPCPZMULA Pizza

    Cruise’s best bud is David Miscavige, the violent sociopath who has corrupted the Church of Scientology and turned it into a money-grabbing cult. Cruise’s behaviour went downhill at the same rate as their friendship grew. He may not know his mate DM is a viscious, power-hungry dictator who beats his staff (see the St Petersburg Times series “The Truth Rundown”, and also the blog of DM’s former right-hand-man, Marty Rathbun). He should disconnect, and find himself again. There is still a chance he can salvage his career.

  • http://profiles.yahoo.com/u/MCVMIYSX53DX2O4CEWPCPZMULA Pizza

    Cruise's best bud is David Miscavige, the violent sociopath who has corrupted the Church of Scientology and turned it into a money-grabbing cult. Cruise's behaviour went downhill at the same rate as their friendship grew. He may not know his mate DM is a viscious, power-hungry dictator who beats his staff (see the St Petersburg Times series “The Truth Rundown”, and also the blog of DM's former right-hand-man, Marty Rathbun). He should disconnect, and find himself again. There is still a chance he can salvage his career.


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