Princess Hijab veils Paris with black marker pen

This short film profiles ‘Princess Hijab,’ an elusive graffiti artist who goes around Paris scrawling Hijabs and Burkas in black marker onto the faces of men and women featured in adverts.

According to her manifesto, the artist is out to ‘hijabise’ advertising. She targets cosmetic brands like L’Oreal and models like Kate Moss, seeming to ask if hiding a face behind a veil is any worse than hiding one behind make-up and air brushing.

Despite the recently approved Burka ban in France, Princess Hijab is allegedly a-political and claims to have no political, religious or commercial affiliations.

“Guerrilla art is innocent and criminal, ancient and dystopian, intimate and political. I chose the veil because it does what art should do: It challenges, it frightens, and it re-imagines,” the artist has said.

Find out more in the video hosted by Babelgum below: