How Elmo and Katy Perry may have fooled us all
You know, I really think we might all have been had over this Sesame Street, Katy Perry story. Surely the whole thing a stunt dreamed up in unholy alliance between the show’s producer and Google’s YouTube.
Consider the evidence:
- Elmo is waving at us from the YouTube logo today, to drive traffic to the site’s Sesame Street channel and an “exclusive interview” with the character.
- That interview includes not one but two plugs for Moderator, a bit of Google technology for soliciting feedback and questions from web users.
- Moderator is not aimed at 3-year-olds. It is aimed at the sort of tech savvy folk who get whipped up in a viral sensation.
- The only thing more likely to generate a viral sensation than a video of a half-naked Katy Perry singing with Elmo is a video of a half-naked Katy Perry singing with Elmo which has been dubbed TOO HOT FOR TV.
- Sesame Street is produced by people whose job it is to know what is appropriate for kids TV.
- Sesame Street is publicised by people whose job it is to know how to generate a viral sensation.
- The statement announcing the supposed cancellation of the Hot N Cold parody concluded by saying: “Katy Perry fans will still be able to view the video on YouTube.” Note, it didn’t say “on the internet” or “on the singer’s website”.
A conspiracy theory of Ahmadinejadian proportions? Maybe.
But whenever I start to worry that I’ve become too cynical in my old age, I just go for a beer with people in marketing.Tagged in: elmo, google, katy perry, moderator, sesame street, youtube
Latest from Independent journalists on Twitter