Pontiac brand another casualty of recession

Sean O'Grady

“It’s been a great ride” says the Pontiac website. Well, they’re right about that – there have been some fabulous cars bearing the pointy Pontiac badge – but the firm hasn’t been independent since 1926, when it was acquired by General Motors, who have now decided to kill the brand. But that is precisely what it is – a brand, and the truth was that GM, ever in trouble, just had to many to lavish (limited) development and marketing resources on.pontiac1 300x200 Pontiac brand another casualty of recession

It is the same reason (or one of them) why we have lost so many car marques over here, especially those in the cars of British Leyland; long gone names such as Riley and Morris, for example.

For sentimentalists and petrol heads it is a shame, but the real surprise is that there haven’t been more casualties during this recession. Most in fact, have been the result of rationalisation at GM – Hummer, Saturn and Oldsmobile. Lancia, Chrysler and Saab have all survived, for example. But with the rise of the Chinese industry surely more will join the drive into the sunset, and if they do survive it will be, as MG Rover were, as western badges on Chinese cars.

Picture: Getty Images

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