Liverpool release new ‘metallic elements inspired’ away kit

It’s new football kit season, that time of year when club’s look to the future by designing a shirt that will either entice fans to part with their cash or open the club up to ridicule.

Once upon a time (pre goal celebration music and post jumpers for goalposts) a new kit would be released every couple of years. But pressure from sponsors, kit makers and the opportunity to make a few bucks have conspired to make this as regular a part of a new season as Alan Hansen predicting Liverpool will win the title.

And on that Anfield note, it’s the Reds’ who have released details of their new kit today. According to the press release that accompanied the images seen here, the 2011/12 away kit “takes its design inspiration from metallic elements”. Having never been much of a fan of chemistry, I’m not quite sure how or why ‘metallic elements’ inspired them, but in any case, it continues: “Solid grey in colour, the shirt is finished with metallic silver detailing on the iconic adidas 3 stripes across the shoulders, both sponsors logo’s and the laser cut woven crest. These elements combined create a modern, stylish and distinctive look that is sure to exaggerate the beer gut of any die-hard fan.” (Okay, I added the last bit).

Using something called ‘TechFit’, we’re told the new strip will “help improve speed, increase endurance capabilities and enhance awareness,” which can’t be a bad thing with Sotirios Kyrgiakos in the side. Dirk Kuyt will also be delighted to know that the ‘3D fabric’ will “improve air flow to the skin in the key heat zones.”

In fairness to the PR company that sent out the release, I guess they had to say something about it. “Here’s the new Liverpool away kit. It’s black.” would probably not suffice.

There’s more details here if you’re interested.

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• http://twitter.com/singwelsh mark james

  love the comment about the big fat greek………………………..

• http://www.facebook.com/jaivomi Hannah D’Castro Wilson

  Haha so true… this is going to be wayyy too obscene on the average middle aged male kopite!

• Insouciant

  The sponsor is placed too close to the badge and Adidas logo.

  The sponsor is too high up.

  The sponsor is not low enough.

  Why is the sponsor right up there?

  Where is the sponsor trying to escape to?

  What’s going on with that sponsor?

  It’s well too high.