The only way is Dalston: Being a dickhead’s cool
There’s a good chance you’ve come across the “Being a dickhead’s cool” video on YouTube. First Shoreditch, then Hoxton, and now Dalston; East London is the place to be if you’re trendy, but don’t want people to know…
You know the type – overpriced vintage clothing that screams “I’m creative!” and a too-cool-for-school attitude to accompany. A lot of effort goes into being effortlessly cool.
With the success of The Only Way is Essex, Geordie Shore and Made in Chelsea it seems there’s a gap in the market between classes. They set themselves apart from both chavs and sloane rangers, but are usually one or the other masquerading as their counterpart – and is seems MTV have realised this scene is ripe for broadcasting.
Vice were contacted with this casting call below and decided to visit the auditions, speaking to a few of the contenders for roles on the show. With responses such as “I’m radical! I’m all about politics, and I try to express this through my art, and my music.” a “homeless” girl with housemates and members of a band called “Haiku” in the running, this series promises to take on TOWIE in the ratings battle.
I’m getting in touch with you as I’m casting for an international MTV documentary series about young creative people living, working and hanging out in East London, fulfilling their creative dreams. We will be bringing together a group of diversely talented individuals to create a collective and a brand – ultimately a factory of creativity to harness talent.
This is about celebrating youth culture, through self-expression – and the hub is East London. It’s about subverting people’s expectations of the scene here – and showing how raw talent is emerging. During the show, mentors and experiences will help nurture innovative flair and give you the chance to showcase your unique ideas. The eventual winner will be supported by MTV and their skills and visions will be shown to the world.
We want unique characters with something to say who are up for challenging and developing themselves! Fancy being part of this experience?
We’ll be meeting people Monday evening in Shoreditch for casting. Let me know if you, or anyone you know, would be interested in coming along. Age 18-25(ish).
Get in touch”
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