Freesat to partner with Netflix, taking the fight to BSkyB
Freesat, the UK’s subscription-free satellite TV service, is on the verge of announcing a major partnership with on-demand film and TV streaming service Netflix. The partnership will integrate Netflix into the Freesat experience and offer a more complete alternative to BSkyB’s Sky TV offering, which currently dominates the UK satellite TV market.
With no monthly subscription fee, Freesat is an attractive alternative to Sky TV. Once you have purchased a set-top box and installed the required satellite receiver, there are no further costs for the standard Freesat package. Netflix can then be purchased as an additional service for £5.99 per month, which you can cancel at any time, unlike Sky TV’s 12 month minimum contact.
The addition of Netflix will also give Freesat the upper-hand against YouView; a competing subscription-free service available through the traditional TV aerial, that doesn’t require a satellite dish.
As families continue to find ways to cut their monthly bills, due to higher living costs and increase online TV viewing, this new partnership could prove attractive enough to persuade subscribers to cancel their comparatively expensive Sky TV packages and move to the cheaper Freesat option.
One significant factor that has deterred consumers from switching to Freesat in the past has been it’s comparatively smaller selection of channels, but the addition of Netflix could be enough to tip the scales for many people.
Freesat is a joint venture between both the BBC and ITV, providing the service with both a bright and secure future. In a world where internet services will inevitably shape the future of TV viewing, a flexible and innovative service like Freesat is perfectly positioned to take full advantage of this sea change, able to integrate with smart-TVs and develop constantly evolving set-top boxes. Sky TV on the other hand, is looking long in the tooth and out of touch, as it relies on an antiquated business model that doesn’t currently provide the flexibility to adapt to the ever changing way in which people access their media content.
The next few years will be BSkyB’s greatest challenge to date, which is great news for customers, as added competition from Freesat and YouView will inevitably lead to faster innovation and more competitive prices.Tagged in: bbc, BskyB, Freesat, itv, Netflix, Sky TV, YouView
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