Record levels of interest recorded by Zoopla

Property portal Zoopla.co.uk has reported record levels of visits to its website along with record levels of enquiries to its members in August with the increase in activity gaining significant momentum after the Olympics.

Visits to Zoopla.co.uk over the first three weeks of August are up 45% on last year. Mobile activity has also increased significantly to new record levels with mobile traffic to Zoopla.co.uk up 200% year-on-year.

Zoopla is in the latter stages of its integration with Digital Property Group which is expected to be completed by the end of September. The merged business, which will operate Zoopla.co.uk, PrimeLocation.com and FindaProperty.com, will boast impressive audience figures having recorded over 25 million visits in July and delivering almost 2 million leads in July.

Alex Chesterman, Founder & CEO of Zoopla.co.uk said: “The traffic figures we are seeing and level of enquiries we are generating from each of our brands are very encouraging. With the upcoming integration of all of our websites onto a single technology platform and the launch of our biggest ever marketing campaign, we are very excited about the value and exposure we are able to offer to our members.”

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