A third of homeowners are “very likely” to use an online estate agent
A survey commissioned by online estate agents House Network suggests – not very surprisingly – that 35% of homeowners are “very likely” to use an online estate agent next time they sell their property.
Online estate agents currently account for around 1% of property sales in the UK, with the overwhelming majority of home owners using a traditional high street estate agent. However, the majority of property searches now start online so this balance is very likely to change in the near future.
When asked about the major influence in selecting how they would sell their property next time, 41% of people interviewed said marketing their property to a wide audience through online property portals was most important, and 35% said it was the cost of agency fees.
Around 17% indicated expert help and guidance in marketing the property was their key influence and only 3%, provision of accompanied viewings.
“It’s important that house sellers understand that using an online agent at a reduced cost does not mean they will receive an inferior service,” commented Graham Lock, Director at House Network.buying house, moving house, Online House Hunter, selling house
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