RIM vice presidents rock out in cringeworthy BlackBerry 10 promo video
Oh dear. Can RIM do anything right these days?
Earlier this week Research in Motion, the company behind the BlackBerry line of smartphones, unveiled this tongue-in-cheek video at their ‘BlackBerry Jam’ developer conference. Designed to muster up enthusiasm for their upcoming BB10 operating system, the video is designed to be a fun way of expressing how passionate they are about the future of BlackBerry and their next generation operating system. The only problem is: it’s just not funny!
The song in question is a cover of Keep On Loving You by REO Speedwagon, only RIM jokingly changed the words to reference developer features for BB10, such as their latest ‘API’ and ‘SDK’ improvements and so on. This could have been a stroke of genius if it wasn’t for the complete lack of emotion within the video. The band, I must point out, is comprised of top-level RIM vice presidents from their developer relations team:
Alec Saunders – VP Developer Relations & Ecosystem (Vocals, not a bad effort)
Chris Smith – VP Application Platform & Tools (Guitar)
Martyn Mallick – VP Global Alliances & Business (Keyboards)
Naturally, the video has spread across the web and is gaining attention for all the wrong reasons. Rather than a celebration of RIM’s latest push for smartphone platform innovation, it is being ridiculed for being, well, ridiculous.
I guess that’s one way of getting BlackBerry back in the headlines, and if anything, it takes the focus off RIM’s abysmal earnings report announced yesterday which detailed a $235 million dollar loss this last quarter.
Anyway enough talk, time to sit back, relax, and enjoy (endure) the video!Tagged in: API, BB10, blackberry, Keep On Loving You, REO Speedman, RIM, SDK
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