Apple pays tribute to Steve Jobs on the anniversary of his death

Alex Masters

steve jobs tribute 300x225 Apple pays tribute to Steve Jobs on the anniversary of his deathIn a touching tribute, Apple have replaced their web site’s homepage with a single black and white video entitled ‘Remembering Steve’, paying homage to the company’s visionary leader. The video marks some of the most pivotal moments in Steve Jobs’ tenure as CEO of Apple.

The original Macintosh, iMac, iPod, MacBook Air and iPhone all feature in the video, married together with some of Steve Jobs’ most memorable quotes from his infamous keynote speeches and product announcements.

Each of the products shown mark turning points within their respective industries. Love him or hate him, there’s no arguing the fact that Steve Jobs saved Apple from near-collapse in the late nineties, returning to the company he co-founded and transforming it into the world’s most valuable company within just 15 years. Disrupting the status quo of every consumer electronics and personal computing paradigm along the way.

The video is followed by a heartfelt message from the company’s new CEO Tim Cook, further acknowledging Jobs’ achievements and reminding us of Apple’s responsibility to carry his legacy into the future.

In the message Cook said: “Steve’s passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place. One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his legacy into the future. I’m incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It’s a wonderful tribute to Steve’s memory and everything he stood for.”

Many doubt Apple’s ability to continue innovating at the level it has over the past decade without Steve Jobs at the helm, especially against strong competition from the likes of Samsung, Sony and other leading hardware manufacturers. Apple believe they have what it takes but some critics feel the company’s recent products have been more iterative than innovative, and that Apple need to prove they can bring more game-changing products to market in this unfamiliar post-Jobs era.

Do you think Apple can stay at the forefront of consumer electronics innovation despite the loss of Steve Jobs? Let me know what you think in the comments.

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  • kawasakiman

    “hippie quacks”

    Come on stoney..apart from chemo, (which kills people), how many cancer drugs are not based on plant extracts & naturally occuring chemicals ???

    Drug companies are to Hippie quacks, what Samsung is to the iPhone…according to Apple that is.

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