Google Nexus line-up sells out in minutes

Alex Masters

nexus devices 300x225 Google Nexus line up sells out in minutesYesterday’s Google Nexus launch appears to have been a huge hit with consumers around the world. The Nexus 4 smartphone, Nexus 10 and 3G enabled Nexus 7 tablets managed to sell out in the UK, US and several other countries in a matter of minutes. If you were unsuccessful in your attempts to purchase one of the new devices, then you’ll unfortunately have to wait a few weeks for a second round of stock to become available.

Many customers were confused by the ‘coming soon’ notice next to each sold out Nexus device and thought the launch had not yet taken place. Google later confirmed that initial stocks had depleted in some countries via the official Nexus page on Google+.

According to a statement on the official Nexus page on Google+, the company said: “There’s been so much interest for the Nexus lineup that we’ve sold out of some of our initial stock in a few countries! We are working hard to add more Nexus devices to Google Play in the coming weeks to keep up with the high demand”.

The ‘coming soon’ notices have now been replaced with bright red ‘SOLD OUT’ notices so as not to confuse customers further. The only devices still in stock are the 16GB and 32GB WiFi only Nexus 7 tablets. These have been on sale for several weeks already and there has been no indication of low stock, so it’s unlikely that these will sell out in the near future.

Overall, it seems like Google’s new Nexus product line has been a resounding success and future stock is expected to sell out just as quickly as the initial batch. Google have not yet commented on exactly how many units they’ve sold so far. It’s possible that the initial stock was relatively small, as past Nexus launches have never seen the kind of interest that an Apple product launch might create.

The original HTC Nexus One was sold online in much the same way as the new Nexus 4 back in 2010 but interest in the device was limited due its high off-contract price. Back then customers were not as willing to part with hundreds of pounds up-front, and instead opted for subsidised pricing via 12-24 month contracts. Google have continued to offer their Nexus branded hardware via their own online store but only in the US and never at the scale of the original Nexus One.

But three years on from the Nexus One, the market has matured enough for Google to give unsubsidised hardware another major push on a global scale. With its unrivalled price and state-of-the-art hardware, the Nexus 4 is cheap enough to purchase outright and combine with a more affordable SIM-only price plan.

The Nexus lineup has the potential to change both the tablet and smartphone markets in a big way, as long as Google can continue to sell its hardware at such competitive prices. Other manufacturers will need to follow Google’s lead if they are to continue competing with such affordable and high quality hardware, which means cheaper pricing and better products. A win-win for both consumers and innovation in the mobile space.

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