Twitter takes on Instagram with new integrated image filters

Alex Masters

twitter filters 300x225 Twitter takes on Instagram with new integrated image filtersJust days after Instagram announced that they had withdrawn support for Twitter’s card feature, Twitter have retaliated by rolling out their own built-in image filters. Now, when you upload an image to Twitter using one of the official Android or iOS apps, you can select from a series of eight preset filters which can be applied to you image before posting.

The eight filters provided are: vignette, black and white, warm, cool, vintage, cinematic, happy, and gritty. Auto-image enhancement and cropping features are also present, however there are no framing, depth-of-field, or contrast options present in Twitter’s Instagram alternative thus far.

The technology used to provide these filters is being supplied by Aviary, a popular web-based image editing technology that provides editing functionality for third-party applications, such as Yahoo’s Flickr and Yahoo Mail products.

Twitter’s new image editing features will have been under development for a considerable amount of time, long before Instagram’s abrupt card support u-turn from last week. It’s more likely that Instagram were reacting to Twitter, rather than the other way around. There had been rumours of image editing features coming to Twitter’s mobile apps by year’s end, so it’s possible that Instagram were pre-empting the move.

The official Twitter blog reads: “Starting today, you’ll be able to edit and refine your photos, right from Twitter. The latest versions of Twitter for iPhone and Twitter for Android introduce a few new ways to enhance the images you tweet. We’re grateful to our partner, Aviary, for powering our filters and effects.”

A breakdown of the relationship between Twitter and Instagram has been on the cards for some time, ever since Twitter cut off support for Instagram’s friend finding feature. After Facebook acquired Instagram, the two services became even bigger competitors than they had been previously. Facebook and Twitter are both trying to cultivate their respective walled gardens, which means less integration between the two social networks, and by extension, Twitter and Instagram.

Every social network wants you to be as social as possible, up until the point at which your social activity no longer benefits them directly. Unfortunately for us, as each network struggles to find ways to monetise their services as effectively as they can, the walled gardens around each social network are only likely to grow taller.

What do you think of Twitter’s new image editing features? Do you welcome the updates, or are you mourning the loss of Instagram previews in your Twitter stream? Let us know in the comments below.

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  • David W

    Haha, nice move Twitter. When Facebook paid all those millions of £’s (billion $?) for Instagram, which is really quite simple rubbish innit? – obviously the first thing I couldn’t help thinking was “wow, I hope that fails miserably”.

  • İlkin Y

    Why not BLACKBERRY!?!?

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