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What did we search for in 2012? The Google Zeitgeist reveals all.

Alex Masters

google zip 300x225 What did we search for in 2012? The Google Zeitgeist reveals all.Each winter, as the year draws to a close, the fine folks at Google compile detailed summaries of the world’s Google search activity over the previous 12 months. This year in review is known as the Google Zeitgeist.

Aside from providing an overall summary of global search activity, Google also compiles individual summaries for 55 of the most active and influential countries from around the world. Different categories are provided based on specific events and trends that have taken place within each region during the past year.

The summaries are compiled in one of two ways. Either by how searches were “trending” over a given time (‘Search queries with the highest amount of traffic over a sustained period in 2012 as compared to 2011′), or by the overall number of times a given topic was searched for in total (‘Search queries with the largest volume of searches’).

As you can imagine, the London Olympics features pretty heavily in the United Kingdom’s rundown, alongside the royal family and unsurprisingly, One Direction. Go on, let your morbid curiosity get the better of you and take a look, you know you want to!

To accompany these detailed and in some cases fascinating summaries, Google have provided a short video summary, detailing some of the world’s most iconic searches of 2012, which you can take a look at below.

I was pretty shocked to see that, even after a decade, Big Brother still managed to top the UK summary for most searched TV show. Check out the Google Zeitgeist in its entirety here.

Which popular searches for 2012 are you the most surprised, shocked, or appalled by? Let us know in the comments below!

Update: Facebook and Twitter, not wanting to be outshone, have also joined the party with their own respective ‘Facebook: Year in Review 2012’ and ‘This Year on Twitter’ pages.

Facebook have gone a step further, with a bespoke year in review for each Facebook user, based on what it thinks are the 20 biggest moments in your life this year. Creepy or cool? You decide!

Read more: Euro 2012, Olympics tickets and Whitney Houston: the year’s top Google searches

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  • http://www.facebook.com/akaldev Akaldev Singh

    now they know my taste and put my choice on the menu for me to be hooked on world wars and local skirmishes to advance my cause of free khalistan longed by my people.

  • http://bungee-bungalow.weebly.com/ Bungee Bungalow

    It is amazing how the world searches. #searchon

  • Pacificweather

    I would have though a Khalistan deserved a capital letter or is this a measure of your resignation. Have you approached Alex Salmond? I am sure he would do you a deal. Or, perhaps, Brent Council would do you a renaming ceremony. No, scub that, the Americans would think that anywhere that ends in “stan” was a Muslim state and invade it, especially with the turbans. Better stick to the Punjab, they have no idea where that is.

    Why has the man in the picture got a got a feather boa and a golf ball on his head?


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