Adam Deacon: Why movie moments are worth paying for

Adam Deacon
deacon bio 300x225 Adam Deacon: Why movie moments are worth paying for

British actor and filmaker Adam Deacon

It’s been an amazing year. And my fan base has really made a lot of this happen for me. They came out for all the films at the start of my career. And they came out for Anuvahood and they were the ones that made that film a success. And then with the BAFTA nomination, people’s vote showed their support. So I always have them at the back of my mind.

But at the moment film-makers face a problem when people pirate films rather than paying for the real deal. I’ve had people come up to me, thinking they’re supporting me by going out and buying a pirate DVD, saying ‘look we just saw your last film’. But for me it was so hard trying to make the film, that I want people to see it in its real format.

piracyblog1 300x225 Adam Deacon: Why movie moments are worth paying forThere’s a stat that nearly half of guys my age admitted to downloading films or TV shows illegally last year. To be honest, it doesn’t surprise me. I didn’t realise the importance of it myself until I went off to make my own film and the producers that fund films told me: “If we don’t make money back on this one, we can’t make another.” The UK film industry is such a small circuit that it needs all the help it can get, so really it’s about putting the message out there to support the scene. It’s about changing attitudes and cultures and making people want to pay that money. Sometimes that takes new ideas and new initiatives.

Some people say because big screen actors are loaded it doesn’t really matter if people pay for films or not. But it’s always an illusion, especially in the UK, where we make films on such a shoestring budget. If the film doesn’t sell you won’t get more films. If Anuvahood didn’t get to where it did in the rankings, we wouldn’t be able to make another film. So it’s more of a thing where it’s about the production company making back the money they’ve invested. If no one buys the film, these films don’t get made.

About two-thirds of people working in the UK film industry last year were freelancers. I think it’s always hard to do freelance work. If everyone’s downloading films it does affect people’s lives and people’s work. It affects the whole industry from lighting to directing.

I did some work with the Industry Trust for IP Awareness just over a year ago around Anuvahood, helping out with their Moments Worth Paying For campaign and it seemed to get the message out to young people, so when they asked me to help out again I said yes. Any way I can get the message out to young people I will do that. I don’t think people necessarily realise the impact their choices have, so if I can use my name to get the message out there I will. I don’t think young people want to be preached at, but they need to understand.

With everything going online, it makes it easier to download from torrent sites, but I think there’s always going to be people that want to have the real deal. It’s up to studios and production companies to think outside the box, use the internet and excite young people. They have to think of new ways to watch and that’s why the industry’s always creating new services, like those where you pay a certain amount per month to have unlimited films. I point my fans to because you can search for films in whatever format from cinema to DVD, Blu-ray and online and know they’re all above board. It’s a very clear and easy way to find any film.

As a filmmaker, it means everything to me that people choose to watch the real deal and see my films as worth paying for. I remember sitting in the edit thinking I want people to see the film exactly how I was seeing it. I always want people to see it that way. So for me it means a lot when someone says they went to see it in its true format.

Adam Deacon is an ambassador for the Industry Trust for IP Awareness’s ‘Moment’s Worth Paying For’ campaign. To find out more about the campaign, and to try your hand at a quiz that tests your knowledge of 10 iconic films, visit

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  • Tim Turner

    You published this at 6.00 a.m., and I’m the first person to comment at 8.23; and my comment is “Who are you?”. What “fan base” did you have in mind?

  • disqus_Syyg39gCo7

    thank you for putting a new perspective on this and highlighting the impact on creative individuals

  • jay

    He is Adam Deacon,he has profiles on imdb, wikipedia, numerous articles linked to his name and movies to match his cv. The real question is, Tim Turner who are you?! Oh yeah,am a fan of his too. 8:23, you need to get a hobby , than commenting.

  • stonecold90

    Maybe he could ask the producers to talk to the film companies and ask them to stop ripping customers off, like when they used to charg £15-20 for a DVD because they could get away with it. All very well for him to dislike pirating but I don’t see him trying to make and genuinely innovative comments. Doesn’t want to upset the bosses i guess.

  • PiRat

    I refuse to support music/films that are associated with any anti-file-sharing companies/groups.

    Another important issue is the format, with file-sharing, multiple copies are available, no DRM, DVD/720p/1080p/3D.

    Official channels need to learn to compete if they want people’s money.

  • phillip fryer

    If people didn’t download, then the majority wouldn’t watch films. £15 is too much to pay for a DVD, whether you can afford it or not. If new releases were priced around the £5 mark, then campaigns like this would work in my opinion.

  • AbsitOmen

    “Adam Deacon is an ambassador for the Industry Trust for IP Awareness’s ‘Moment’s Worth Paying For’ campaign.”

    Perhaps if they had used somebody that anybody had actually heard of it might have been more of a success.

  • AbsitOmen

    The only things he’s ever been in that most people will have ever heard of are Casualty and The Bill. Hardly Brad Pitt is he? I also doubt very much that you are a “fan” unless a relative.

  • QuantamPro

    I suppose it does make a change when you see a poor jobbing actor/producer (who I have never hear of either) make a case against piracy. It is certainly different than when the likes of Bono, the Simple Minds guy, Pink Floyd and Mick Hucknall complain about how piracy is killing the arts.

  • Pingback: Interview with Adam Deacon: ‘The days of paying £13 and just getting one film are gone’ | Kieran Turner-Dave | Independent Arts Blogs

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