Did Nick Clegg observe the 12 golden rules for crisis management? Er, no…
Olly Grender knows more probably than any other Lib Dem about handling a media storm, having worked for Paddy Ashdown when the party’s fortunes were at their nadir, and done a stint in Downing Street. She distilled her wisdom into an article for the News Statesman headed “My 12 Golden Rules in a Crisis.” This invites the question of how many of the ‘golden rules’ Nick Clegg during the Rennard fire storm.
Instead of running through the lot, I will go straight to Rule 6, “the most important rule of all” according to Grender – “establish what the truth is, decide how it will be told.” Did Clegg do that? He did not.
Did he “establish a clear decision making operation”, as per Rule 1? No.
Did he, as rule 8 urges, do “the opposite of what your instincts tell you, so be more open and accessible” – By disappearing to Amsterdam yesterday? I think not.
Did he follow Rule 3 – “get good independent advice both PR and legal”? No.
Or Rule 12 – “Say sorry. Say it quickly and keep saying it”? No.
Is there one rule he can definitely be said to have followed? Sorry, no.
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