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Honest Buildings launches in UK

Alex Johnson

City of London skyline 300x184 Honest Buildings launches in UKAn interesting new online property venture – a sort of social media network for buildings – launches today in the UK, Honest Buildings (though it has been running successfully in the USA already for a year) .

Described as a ‘dating service for landlords, tenants and their agents’, it’s all about connecting decision makers with the most qualified building professionals for the job. Honest Buildings houses a huge database of non-domestic buildings with their own profile which enables owners to search for an architect with specific expertise when they need new work carried out on their building.

“People and organisations associated with these buildings can join the network and connect to the buildings as owners, tenants or service providers,” explains Su Butcher, who runs Just Practising which specialises in advising on how architects can make the most of social media. “What this means is that architects who worked on a building can make a project attached to the building which can be found by anyone looking at that building, or for buildings of a particular type, or projects of a particular type, for example.

“As a result the site becomes a sort of ‘dating service’ for landlords, tenants and their agents to find expertise based on the credibility shown by the portfolio of work that service providers have on the site.”

The whole thing is (in the main) free to join and has already signed up big names such as Aviva Investors, Arup, British Land, and Henderson Global Investors as well as smaller carbon consultancy and energy efficiency firms like Carbon Saver UK and Carbon Clear. “The Honest Buildings Network is such a useful resource and so handy to display our portfolio of work,” said Janet Beckett,  Managing Director of Carbon Saver UK. “There’s the possibility to get discovered by all sorts of property decision makers, partners and others.”

Interestingly, Honest Buildings also has strong links with the Open Data Institute in London which was founded by Sir Tim Berners-Lee  and is looking to put up a lot of other information on the site – they are already working with the BRE to make data about buildings certified under the BREEAM standard for sustainability more easily accessible.

“Whether you’re in London or Liverpool, are a billion-pound property owner or a small retail tenant, we’re offering a new way to make real estate decisions faster and more efficiently than ever before,” said Nick Katz, Head of Market Development Europe for Honest Buildings. “The HB Network now has an online profile for nearly every UK property, making it easy to compare companies, projects and professionals and find the best solution for your real estate needs.”

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