Where do the seven new social classes live in London?
There’s been lots of chatter about the BBC’s new division of Britain into seven classes, ranging from the ‘Elite’ to the ‘Precariat’. The clever folk at Rentonomy have split London into these categories using income information from the Office for National Statistics, and homeownership details from the 2011 census as guidelines.
The result is an interactive map that shows the dominant class for that area.
“We don’t necessarily agree that one’s class is defined by whether or not they own their home or by their level of income,” said co-founder David Butler. “We feel that it’s increasingly a lifestyle choice rather than a compromise, yet in order to follow the BBC’s methodology and use accurate data, we had to base our analysis on these factors. So our map represents only two factors considered in the BBC study but is telling nonetheless. Incomes are generally highest in the centre of London and lowest on the periphery. For home-ownership levels, the reverse is true. That means we don’t get the traditional “high-in-the-middle” pattern which is common in these sorts of analyses”
David identifies a number of clear patterns, for example darker (which indicates residents nearer the Elite end of the scale) in inner South West London (Chelsea, Kensington and Knightsbridge) and around Hampstead Heath (Golders Green, Hampstead and Highgate), but it’s well worth having a look around yourself.real estate
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