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“The frontier of high-value scenarios we enable will march outward”

John Rentoul

Steve Ballmer 300x188 “The frontier of high value scenarios we enable will march outward”It is no use. I must scratch that itch: the itch to ban things. It is time to put another 10 logs on the fire; another 10 words or phrases on the Banned List.

  1. “Push back.” Thank you to Adam Wagner for drawing this infection to the attention of the control unit.

  2. ‏“…in a globalised world.” Marek Zajac.

  3. “Put the Great (back) in Great Britain.” David Taylor ‏@david_taylor.

  4. “Calendarise.” It really happens. Cal Flyn.

  5. “To nail it.” To write something with which I strongly agree. Anna Knight.

  6. “Ambassador”, for anyone who is not a diplomat. Clive Davis.

  7. “Economic illiteracy”: I disagree and you’re thick; “economic madness”: I disagree and you’re dangerous; “economics of the mad house”: there may be a perverse incentive involved. With thanks to Steve Van Riel and Tim Bale.

  8. “Optics.” David Mills.

  9. “Brexit.” Meaning British exit from the European Union. Can’t believe I missed this one. Matthew Forrest.

  10. “[N] years of pain/hurt.” Tim Cooper.

And now, thanks to Niels Footman and Curt Woodward of Xconomy, let me introduce the Banned List case study no 1: a memo to all Microsoft staff from CEO Steve Ballmer (pictured) entitled, “One Microsoft: Company realigns to enable innovation at greater speed, efficiency”, 11 July 2013. Which includes such gems as:

“The frontier of high-value scenarios we enable will march outward.”

“The evangelism and business development team will drive partners across our integrated strategy and its execution.”

“Each major initiative will have a champion who will be a direct report to me or one of my direct reports.”

“Process wise, each major initiative (product or high-value scenario) will have a team that spans groups to ensure we succeed against our goals.”

Unbeatable stuff, really, which makes me feel a little guilty about having made fun in the past of the output of two-bit PR outfits struggling to make an honest living.

More additions to the Banned List here.

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  • Pacificweather

    Synonyms for 2 and 7 please John?

  • JohnRentoul

    What people mean by 2 is usually that international trade is more important than it used to be; or sometimes that air travel is more common these days; so they could say either of those. No 7 provides plain English versions.

  • Pacificweather

    2. In a world where every country has fibre optic links and every ship and plane is connected by satellite it possible to dispense with the expression “globalised communications” but instead use the extended verbose definition above because you do not have to pay by the word as was the case before communications became so extensive, although, as with SMS text messages and emails to ships, they are exceptions to the universality of this rule of communications throughout the globe. Gosh, you are correct, that was easier and less verbose than I imagined it woul be.

    7. Your knowledge of economics is not derived from extensive reading of educational literature.


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