Dish of the Day: How to… buy your drinks like an expert
Have you pushed your trolley down the drinks aisle in the supermarket recently? Or even more bewildering than that, have you tried squaring up to the enormity of products available at the specialist drinks shops? If so, you don’t need us to tell you it’s like a minefield out there. So many enticing bottles, so much clever marketing and witty prose. How do you even begin to narrow the list down, let alone decide what to buy for your delectation?
You could start by taking a look at the winners of this year’s International Wine & Spirits Competition. Established in 1969, it’s the longest running and most respected competition of its kind in the world.
It’s true. Of the hundreds of bottles submitted for consideration, only a few make the shortlist. And to get to that stage, they’ve undergone such a rigorous selection process, you just know you’re dealing with the good stuff.
The IWSC awards isn’t just a quick sniff and a sip job. In fact, the programme runs from March to September each year. During this time each contender is put through its paces undergoing not one but two judging processes starting with a full blind tasting by panels selected from over 300 industry professionals from around the world, followed by an extensive chemical analysis.
And those exacting standards speak volumes. Whether its a wine, champagne, whisky, liqueur or port proudly bearing the IWSC stamp of approval you can be assured that its well worth adding to your drinks cabinet.
The winners of this year’s IWSC awards will be announced at the Guildhall in London on Wednesday 13th November. Check www.iwsc.net for full details.
Calling all drinks geeks: if you fancy joining the 500 industry professionals at the lavish IWSC black tie presentation and banquet, sampling the winning drinks and indulging in a five-course dinner you can buy tickets for the event. Contact email@example.com.
This week we’re loving
The new limited edition ‘Ten Green Bottles’ collaboration with British fashion designer Alice Temperley and Gordon’s gin. Each of the vibrant designs were hand-painted in Temperley’s London studio then digitally placed onto the labels of the iconic bottle. Look out for them in major retailers nationwide in 70cl bottles (RRP £14.99) and 1litre (RRP £20.89).Tagged in: cocktail lovers, cocktails, drinks, spirits, wine
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