Premier League shirt sponsors pour record £166m into top-flight bank accounts – with Arsenal seeing the biggest rise
The combined shirt sponsorship income of the Premier League’s 20 clubs has again defied the recession by rising £18.65m year-on-year to a record £165.75m this season – with big winners but some fallers among the new deals.
There are already signs that Mourinho’s formation won’t offer too much genuine width in the classic fashion
To begin, a health warning. Regular readers of this column, if such things exist, should make a mug of strong, sweet tea and find a sturdy armchair in which to settle.
Swansea were put to the sword by Manchester United on Saturday, but manager Michael Laudrup will know that will be one of his team’s hardest matches of the season and tonight’s task should be altogether more straightforward.
Last season I tipped up Napoli at an each way price for Serie A, and they had a great season, finishing a clear second to Juventus.
This is a bit of a fun market (although obviously not for those involved), but it is interesting to note that over the last 10 years only two favourites have won it, and that in all the other years the ‘winner’ of the Sack Race was at least 12/1 and at up to 33/1 at the start of the season.
These could be two teams heading in opposite directions. I was a layer of Aston Villa last season, and I think that Paul Lambert did incredibly well to steer his squad of inexperienced players picked from the lower leagues around England and Europe to Premier League safety.
Chael Sonnen versus the country of Brazil has always been an interesting narrative. Whether the tussle has been with Anderson Silva or mooted bouts with “Lil Nog” and Wanderlei, Sonnen is a wanted man and for good reason. This weekend’s sumptuous main event between the loud mouthed Oregonian and thoroughbred striker Mauricio Rua poses the real prospect of Sonnen being forced to eat his words (again) in front of a worldwide audience.
Back Spurs with a +16 start at 14/1In this market the bookmakers give teams varying starts based on their assessment of who many points they will accumulate over the whole season, and they all go off at a similar price, usually about the 16/1 mark.
We are always on the lookout for markets with possible false favourites as that means there is value elsewhere, and this could be one such occasion.
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