By Andrew Keen
Online democracy is changing the marriage business in America. Can internet democracy also help bring down the rate of divorce?
The wisdom of the crowd is helping brides-to-be who are using the internet's collaborative tools to democratize the planning of their own weddings. According to the Wall Street Journal, "iDo" is now the fashion for wedding planners who are taking advantage of websites like The Knot.com, Brides.com, TheWeddingTracker.com and WeddingWindow.com to determine what their guests want to eat, drink and dance to at the big occasion.
Seems to me, though, that the internet's wisdom of the crowd technology is being under-utilised here. Rather than worrying about what her guests fancy to nibble on after the ceremony, my advice to brides-to-be is to use the internet's democratic tools to poll potential guests about the advisability of the marriage. That way, friends and relatives of the bride can give the (anonymous) thumbs up or down about whether the marriage should take place in the first place.
This divorce-killing site should be called "iDon't". It's a great business opportunity for a clever entrepreneur who wants to simultaneously make money and do social good. And it shouldn't be limited only to brides. Grooms, too, should have the opportunity to poll their friends and family on the suitability of their proposed marriage.

Daniel H. Pink is no stranger to the Six Pixels of Separation- The Twist Image Blog space. As the author of two best- selling business books, Free Agent Nation and A Whole New Mind , Pink's books always look at future trends with a very current perspective. Leave it to Dan to change it up for his latest book, The Adventures of Johnny Bunko- The Last Career Guide You'll Ever Need. In 2007, Dan won a Japan Society Media Fellowship and headed to Tokyo to study the comic book craze that is Manga. The result was...
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