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Monday, 12 May 2008

Keen on New Media: Sky News gets unplugged

Images_2 By Andrew Keen

Sky News is unbuttoning itself of any semblance of reverence or formality. Sky is launching Sky News Unplugged - a "completely new", "sideways" look at the news presented by Martin Stanford. Only available online and on Sky News Active, the show will be first unveiled to the world at 12.45pm on Wednesday.

But will the world be watching?

Guests on the first show will include one of the world's leading authorities on the unexplained, Nick Pope, who used to run the UK government's UFO project. And Olly Man and Helen Zaltzman from the Answer Me This podcast which The Times described as two people "wittering very well about random rubbish".

So what sort of news can we expect? My guess is that the news will be as irreverent and informal as its format.

Look forward to Man and Zatzman wittering about random rubbish like the disappearance of New Zealand. And expect Nick Pope to explain the existence of previously unexplained UFOs. Perhaps Pope could even convince an extra-terrestrial being to leave an informal and irreverent comment on the show's blog. Now that really would be interactive sky news.

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