I would say it was clear from the outset that the team suggesting sending these cards were going to lose last night's challenge, but the competing idea of a National Singles' (or should it be single's anyone? I haven't got four hours to work this one out as the constestants did) Day was pretty ropey too.

Team leader Kevin, a sort of Midwich Cuckoo brethren who has reached our screens via a late-on frontal lobotomy, approached Tesco and Clinton Cards armed with the pathetically naive conviction that any big company who rejected his idea for saving the planet by selling greetings cards was a bit dumb, because it meant the company didn't care about the future of our planet, which spells disaster for all of us, and no one wants that.

Perhaps the strangest thing about the whole programme was that Tesco actually dug deep and bought 6,000 cards. I'm assuming they won't be fashioned from endangered Sumatran hardwoods.

Anyhow, the welcome point Sir Alan made was that environmentalists, as a basic rule of thumb, aren't looking to buy more stuff. Let this be a good business lesson to the ever-expanding mountain of purveyors of green tat who are trying to shove more and more products down the throats of Apprentice watchers, and everyone else, under the dubious guise of selling eco products.

Don't get me wrong, we need to consume stuff. I consume lots and if I can make a greener choice than I might have in a shop, that is a good thing. Just stop trying to fool people that buying a green product might in fact be better than not buying anything at all.

All hail Sir Alan's anti-consumerist wisdom. He's got the message out to three or four million more people than the pointless greetings cards will.