Another day, another ethical dilemma. Should I shop local or keep it organic? Is it ok to fly to Timbuktu and back if I grow some cress in my kitchen? When not deconstructing the deluge of eco/enviro/ethical greenwash, Sophie Morris writes features for The Independent’s Media Weekly and Extra sections. She has recently been quizzing famous folk such as Sam Branson and David de Rothschild on their green credentials, getting the lowdown on lovely, fluffy bears and wondering why women still read Cosmo.

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