Why the big supermarkets have good reason to fear Aldi
As the discounter announces plans to open a new store a week, James Moore says the ‘big four’ should be worried
Supermarkets’ low, low prices were a lot higher than they should have been before Aldi and Lidl got serious.
Operating margins of 5 per cent or more weren’t uncommon despite grocers’ claims of engaging in cut-throat competition for the shopper’s pound. They’ve come down a lot.
The sector’s big dog, Tesco, is making just above 3 per cent. How will it and the other members of the “big four” (Sainsbury’s, Asda, Morrisons) handle a fresh onslaught from the discounters? We’re about to find out.
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