Advertising
Facebook trials mobile advertising network for third-party apps and websites
Facebook have started testing mobile advertising for sites and app, but rather than clutter up the Facebook experience, they plan to offer ads to third parties instead. Taking on Google at their own game with a little help from the social graph.
By Alex Masters | Science & Technology | Wednesday, 19 September 2012 at 2:28 pm
Women’s clothing: Don’t fight oppression with oppression
France’s Union for Popular Movement (UMP) – which, when previously led by Nicolas Sarkozy banned the burqa in France – sparked controversy recently as female British MPs criticized the party over a sexism row.
By Rima Amin | Notebook, Opinion | Wednesday, 8 August 2012 at 3:00 am
If you judged the world on advertising, you wouldn’t know disabled people exist
A Spanish designer, Dolores Cortes, has chosen a baby girl with Downs Syndrome, Valentina Guerrero, to appear on the cover of her US catalogue. It’s a bold move guaranteed to generate a little extra publicity and I welcome her decision; personally I find the image refreshing, it makes me smile to see a cute, happy young child regardless of her disability and it’s constructive to stir up the conversation about disability in advertising again.
By Shannon Murray | Notebook, Opinion | Thursday, 26 July 2012 at 11:16 am
Twitter advertising: Celebrities are not online estate agents
As disgusting as it is to say this, in our ‘consumer capitalist’ society, advertising is everywhere. And so often the job falls to those most recognisable.
By Josh Barrie | Notebook, Opinion | Monday, 25 June 2012 at 3:00 am
Contain Yourself: Has Harvey Nichols gone too far?
It might look disgusting and pretty much unnecessary to launch an advertising campaign with models wetting themselves, but there was no avoiding the department stores latest campaign this week.
By Linda Sharkey | Notebook | Saturday, 9 June 2012 at 6:45 pm
Gendered marketing: It’s not just for girls
Life as a woman is difficult. The diet of salad and Ryvita; the pressure at work to play with Maltesers in a coquettish manner; the endless hours spent worrying about being bloated, consuming endless tubs of yoghurt. If there’s one thing advertising tells us about women, it’s that we bloody love yoghurt.
By Nat Guest | Notebook, Opinion | Monday, 30 April 2012 at 11:37 am
Adverts that eavesdrop
A new technology is being developed that listens to your conversations at home and offers targeted adverts…or is it?
By Laura Davis | Notebook, Science & Technology | Friday, 30 March 2012 at 5:07 pm
India’s newspaper rivals do battle in ad war
In India, there is a jolly and very entertaining newspaper war going on between two of the country’s most established titles. Between them, they enjoy a circulation of more than 5m readers.
The Times of India (TOI) has always thought itself more lively than its rivals, and its usually breathless mix of showbusiness “news”, cricket gossip [...]
By Andrew Buncombe | The Foreign Desk | Wednesday, 1 February 2012 at 11:30 am
The Listening Post: Down with aggregators! (And what is an aggregator, anyway?)
A brief history of the aggregator debate, and other developments in the digital publishing world this week.
By Jack Riley | Notebook | Wednesday, 6 April 2011 at 10:42 am
Are we about to see the death of the ‘top speed’ broadband ad?
Broadband suppliers have been urged to stop advertising “misleading” top connection speeds, which a consumer’s panel says the customer rarely gets. The group, which acts as an adviser to Ofcom, instead recommended that a “typical speed” be used in ads.
By Kevin Rawlinson | Notebook | Monday, 28 February 2011 at 6:50 pm
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