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Price comparisons must always be like-for-like, Notebook

Price comparisons must always be like-for-like

News that Tesco Ireland has agreed to pay substantial damages amounting to £120,000 to Aldi Ireland for trade mark infringement in a comparative advertising campaign is a timely reminder to all retailers that clear rules apply and they must be adhered to.

By | Notebook, Opinion | Thursday, 13 December 2012 at 3:22 pm

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