What does it even mean? Much of the press coverage of the arty side of the 2012 Olympics – culminating at the moment with the London 2012 Festival – has involved head-scratching about what the hell it actually is.
Six years ago, the BBC ran an extensive campaign to promote its brand. Unlike those of other broadcasters, the budget of this project wasn’t blown on paying C-list celebrities to stand in front of a camera and beg viewers to watch programmes.
Many in the UK are only now getting acquainted with charismatic Nigerian musician D’Banj, through the heavy rotation of his quirky dance floor anthem ‘Oliver Twist’. His first major label release, the song has etched its place on the consciousness of British popular music fans thanks to its inclusion on some of the nation’s biggest playlists, including the A-List at Radio 1, a feat which has come to signify guaranteed chart success in this country.
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