Conventional wisdom from all the self-appointed online experts on social selling is that businesses need to Tweet and Facebook their customers to within an inch of their lives. You’ve seen the kind of thing: “Hello, I’m on the toilet! Quilted Kleenex is the new cool! Lemon scented soap? LOL!”
Over the past few years it has been declared that the time has come for music in its physical format. It is said that nowadays nobody is prepared to pay for music when they can acquire the track they’re after for free in a matter of seconds. Is this really the case?
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