Misogyny
How the Mail Online turned us into misogyny addicts
Mail Online, the more insistent, bitchier spawn of the Daily Mail, is now the most visited newspaper site in the world. Its 45 million or so monthly visitors tune in for its unique mixture of human tragedy: “Pensioner watched in horror as husband choked to death on sample of free ham at Sainsbury’s deli counter,” and hope: “mollusc mucustouted to beat wrinkles.” But neither of these are the real draw. The reason why Mail Online has been so spectacularly successful is because it has perfected a genius formula for peddling misogyny, a formula as addictive as crack.
By Ruth Whippman | Opinion | Monday, 21 May 2012 at 4:00 am
Gendered marketing: It’s not just for girls
Life as a woman is difficult. The diet of salad and Ryvita; the pressure at work to play with Maltesers in a coquettish manner; the endless hours spent worrying about being bloated, consuming endless tubs of yoghurt. If there’s one thing advertising tells us about women, it’s that we bloody love yoghurt.
By Nat Guest | Notebook - A selection of Independent views -, Opinion | Monday, 30 April 2012 at 11:37 am
Odd Future’s true legacy
Odd Future have done me a favour. I was watching “Rella”, the new video by the Californian rap outfit, and there it was, at 1:22: a smack delivered to a woman’s face so hard that her head snapped to one side.
By Musa Okwonga | Notebook - A selection of Independent views -, Opinion | Wednesday, 22 February 2012 at 10:29 am
Most viewed
Read
1Charitable rape: Peacekeepers’ dirty little secrets
2Islam is not “the enemy” – irrational hatred is
3The next couple of months could shape the future of Arsene Wenger’s Arsenal
4Beware Fabio Capello, Liverpool. Managing England makes you rubbish
5Chelsea Flower Show 2012: Inside Diarmuid Gavin’s magic pyramid
|
|
LATEST NEWS
Latest from Independent journalists on Twitter