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SEO and PR together can achieve online success, Notebook

SEO and PR together can achieve online success

For many years the worlds of public relations (PR) and search engine optimisation (SEO) have existed separately, providing companies with their benefits in a very disparate manner. However, the time has arrived for the two strands to work together in order to offer the best possible online result.

By | Notebook | Wednesday, 5 December 2012 at 11:54 am

Changing the reputation of video gaming starts with better PR, Notebook

Changing the reputation of video gaming starts with better PR

Video games are striving to reach both the same artistic and commercial value of other mediums such as film, television and literature. They are getting closer to achieving this with every passing year, especially in the commercial and consumer sales aspects. Despite all this, video games remain languishing in the curious position of having millions upon millions of loyal consumers whilst also having an extremely negative, broader reputation that it just can’t seem to shake off.

By | Notebook, Opinion, Science & Technology | Thursday, 27 September 2012 at 6:00 am

BREAKING: PR professionals to strike; UK news drought expected, The Foreign Desk

BREAKING: PR professionals to strike; UK news drought expected

Now, I’m not one to just cut and paste a press release, you understand, but this is quite simply the most delicious spoof.
With props to Paul Maher and Positive Marketing, please see the attached press release:
Embargoed until Sunday 1 April 2012, UK (NATIONWIDE) – The UK’s two largest Public Relations unions, the Federation of Online [...]

By | The Foreign Desk, iPolitics | Saturday, 31 March 2012 at 8:15 pm

Irkafirka: daily cartoon for a digital age, Notebook

Irkafirka: daily cartoon for a digital age

A quick hat-tip today to the excellent Irkafirka, who took me up on the challenge of illustrating one of those vague metaphorical conceits record labels use to confuse reviewers recently.

By | Notebook | Monday, 17 January 2011 at 12:16 pm

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