For many years the worlds of public relations (PR) and search engine optimisation (SEO) have existed separately, providing companies with their benefits in a very disparate manner. However, the time has arrived for the two strands to work together in order to offer the best possible online result.
Video games are striving to reach both the same artistic and commercial value of other mediums such as film, television and literature. They are getting closer to achieving this with every passing year, especially in the commercial and consumer sales aspects. Despite all this, video games remain languishing in the curious position of having millions upon millions of loyal consumers whilst also having an extremely negative, broader reputation that it just can’t seem to shake off.
Now, I’m not one to just cut and paste a press release, you understand, but this is quite simply the most delicious spoof.
With props to Paul Maher and Positive Marketing, please see the attached press release:
Embargoed until Sunday 1 April 2012, UK (NATIONWIDE) – The UK’s two largest Public Relations unions, the Federation of Online [...]
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