News last week that Interflora, the popular online florist, had been kicked into the long grass by Google for breaching the search engine’s rules, or Webmaster Guidelines as it calls them, has triggered a fair bit of talk across the search engine optimisation (SEO) and marketing community.
For many years the worlds of public relations (PR) and search engine optimisation (SEO) have existed separately, providing companies with their benefits in a very disparate manner. However, the time has arrived for the two strands to work together in order to offer the best possible online result.
In the last week, the latest Google algorithm ‘Penguin’ has come into force, looking to eradicate websites that break search best practice rules. However, Google has been forced to admit teething problems with the update after it received complaints from legitimate companies that had been removed from search rankings as a result of the changes.
Impulse online shopping really is taking hold – a recent study by Kantar Media Compete has shown that 65% of online shoppers regularly scour daily deals sites for inspiration and Alexa Chung has also admitted to buying some fashion items on impulse. But are we really acting on our own impulse or are we being manipulated by online marketers?
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