Whenever I meet one of our customers, I always ask them why they have chosen to travel to a particular holiday destination. Over the years, the reasons have varied however, there’s always one reason that everyone agrees on: the need to escape the dreary UK weather for a bit of sunshine!
“Everyone” is getting geared up for the summer of celebration, or at least so the Establishment tells us. But these are welcome diversions from more serious issues, says James Bloodworth.
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